In the Business of Journal Entries

So today I was doing my usual thing of living and making observation about things that happen, and then filtering potential journal entries from there. Today was a strangely optomistic day. Well I approach every day optomisticly that's for sure, but today it felt like my brain had excess capacity for genius. But I wasn't a genius, instead I just got distracted by the term "excess capacity" and decided to apply business strategy logic to the ideas I had for my journal entry today.

I want to say thank you to the shaver shop lady who sold me a new block as well as foil when I just asked for a new foil. Thanks to the new everything I had probably my most effecient shave ever today. In ratio of hair to begin with to hair after shaving it was a monumental achievement. I've started with more, and ended with less, but today was a big stretch thanks to a bevy of new equipment.

Gap in market discovered: There should be a way of using your shaver to inform people at the shaver shop that even though they ripped you off by outsmarting you and forcing you into a more expensive purchase, you appreciate their contribution to your life because now your face is all smooth n shit. This would probably be done with some high tech nano-technology in which, after an improved shave, a tiny butterfly or perhaps winged minotaur would rise from your shaver station, fly to the person who sold you new equipment and say "cheers, biatch" to them.

Cons
Small market segment
Limited Growth
High Cost, would need a highly differentiated product and effective marketing to be succesful.

Pros
Probably none, as a flying robot horse that thanks the lady who sold you a shaver foil is possibly the second to only CyberRebate.com as the worst business plan ever conceived.


My experience driving to the physio today I was heading towards Norwood along Fullarton road when I spied flashing lights and a potential traffic delay ahead. I hesitated, and then banged a left to endure a voyage of side streets to avoid delay and replace it with adventure. I don't know how, but I know for sure the silver blue sedan behind me also decided that the Slate commodore in front of him had a better idea than waiting in traffic, and thus began following me. What endured was a coming of age driving adventure where I navigated and rounded many side streets in search of a quicker way. The blue sedan followed me, commited to the cause it had decided that we were going to accomplish or run out of petrol trying.

Eventually I found the way to the main road again, bypassing the traffic disruption and making it to my physio on time. The blue sedan was close behind.

Market gap discovered: There is a distinct lack of technology geared towards letting cars high five each other.

Strengths: Proprietry technology, possible licensing monopoly could lead to sustainable competive advantage, strategic alliance with major car manufacturers could lead to long term network benefits.

Weaknesses: Possibly the stupidest idea ever. Would also have to develop technology to let cars "Psyche!" and "too slow" other cars.

Life is good!

Comments

Zippo

I always thought the double honk followed by a wave was the car high five equivalent.

December 15 2006 - Like
Simon Garfunkel

well you were wrong, werent you.

December 15 2006 - Like
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